Digital Product Designer (UX/UI), based in London, with senior creative experience in luxury fashion.

Through roles at
BURBERRY and CANADA GOOSE, I developed a clear understanding of how thoughtful design can solve real problems. I design intuitive digital experiences that build trust, engagement, and drive meaningful growth.

Selected works

South West Magic
‍Logo and brand design
Louis Vuitton
Worked within the accessories design team, supporting senior designers across research, concept development, and product execution.
Created hand-sketched designs, and technical launch packs, gaining a strong foundation in structured research led design processes

Experiences

Testimonials

Cesare Quattrini, Design Director (Burberry)
"Asad has shown technical ability and knowledge, innovative and creative proposals and great team attitude. It has been a pleasure working with him."
Moss Bemis, Vice President Merchandising (Canada Goose)
"Having worked with Asad during our time at Canada Goose I was impressed with his ability to effectively blend creative thinking with strategic foresight, a valuable asset in any design environment. Asad was always receptive to new ideas and worked collaboratively with colleagues. He contributed to the brand's evolution while respecting its established foundations and history. Asad would be a great asset to any business looking to elevate their creative output."
Jordan Sloan, Founder (Average Boys)
“I had the pleasure of developing Average Boys with Asad, his passion for brand building is truly exceptional. His dedication and attention to detail consistently shine through in his work. As a founder, I highly recommend Asad, his expertise and enthusiasm will be a valuable asset to any team.”